Different industries. Same systems.
Every business runs on people, process and a brand. We’ve built all three across very different industries.
Where we work.
What I’ve built.
Work from across my career, in-house and as a consultant. Names stay confidential; the work speaks for itself.
A dispensary, from the ground up
Built its operational and staffing infrastructure, and contributed to its physical design, digital presence, marketing strategy and community engagement.
Craft grow transformation
Rebranding and website connected to the internal systems behind them: HR, payroll, benefits, and business and investor planning.
Bar & grill transformation
Rebrand, signage, website, menus and customer experience, connected to the POS and inventory systems that run it.
Processes that support the work
Clear workflows, organized systems and practical support for day-to-day operations.
Recruiting to Director of HR
Recruiting, talent acquisition, HR and organizational leadership, ultimately as a Director of Human Resources.
Strategy, workforce & cost modeling
Business strategy, workforce planning, financial and labor-cost modeling, project management and vendor negotiations.
Brand, marketing & loyalty
Brand identities, websites, loyalty and customer acquisition programs, and marketing initiatives that changed how businesses present themselves.
Technology & customer experience
Systems, tools and customer touchpoints rebuilt so the business runs smoother and customers feel the difference.
Experience from in-house leadership roles and consulting engagements. Employer and client names are kept confidential.
A closer look at two projects.
Independent bar & grill, Chicagoland
A local favorite that had outgrown its brand, menus and back-office setup.
The challenge
A dated brand, a menu that didn’t match the bar-first business, a cluttered POS, and no inventory tracking.
What we built
- New brand identity and logo lockups
- Drinks-and-events-led website
- Online pickup ordering
- Food, drink and kids menus
- Specials placards and table cards
- POS reorganized for new staff
- Bar inventory & reorder workbook
- Social media setup and content
Licensed craft cannabis cultivator, Illinois
A licensed cultivation business needing its brand, people systems and growth plans rebuilt during a period of change.
The challenge
A brand that had to clear state advertising rules, HR and payroll systems that had fallen behind, and a growth plan that needed to be investor-ready.
What we built
- Regulator-approved logo revision
- Company website and wholesale ordering
- Product brand identity guide
- New employee handbook
- Payroll audit and correction
- Payroll, PTO, expense and 401(k) setup
- Org structure and change management
- Investor deck, executive summary and business plan
Ready to build what’s next?
A free 30-minute call to talk through what’s slowing you down.